Seminar Pedagogical Media Theory (Wise 2008/09)

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Seminar held by: Christina Schwalbe

Topic and Goals of the Seminar

Speaking about a medium most people usually think about a technical means for information and communication, for example a book, a newspaper, the television, and the Internet. But media cannot be reduced to these functions, just being tools to communicate and to access and distribute information. Not (only) the imparted information but the characteristics of a medium influence the ways of communication and also the representation and handling of information – or speaking with Marshall McLuhan: “The medium is the message.”

Media pedagogy is commonly seen as a scientific discipline that deals with all pedagogical problems and topics that are connected to electronic media like television, computer and the Internet. But ever since, pedagogical processes have been connected to media – even before the invention of television and the Internet. With the growing ubiquitous use of the (still so-called) “New Media” we are facing pervasive cultural changes especially in the ways of communication and the handling of information and knowledge. These changes also affect educational processes and institutions. So a media pedagogy as described above is not sufficient, we rather need a pedagogical media theory dealing with the correlation of media, culture and education.

The objective of this seminar is to give an introduction to selected media theories. Awareness shall be raised for the impact of media and technological changes on educational processes.


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